5 Tips To Get More Engagement On Instagram Reels

Instagram reels were launched on 5th August 2020. Since then, reels are one of the easiest ways to get reach your audience.

Statistics show Instagram reels get 67% more engagement than standard Instagram videos. Also, 61% of Gen Z TikTok users plan to spend more time watching reels on Instagram.

Meta CEO Mark Zuckerberg has said that Reels are now the primary  engagement growth driver for Instagram.

Let’s explore some tips for you to boost engagement of your IG Reels.

1. Content Is Still The King

Create quality content that worth sharing and saving. Your content that provides benefits and adds value will always increase engagement. None of your hardworks or the techniques you use will work as long as your content is poor. You don’t have to limit yourself with informational content. The important thing here is to understand the preferences of your target audience correctly.

2. Structure Your Reels by Targeting Your Audience

Instagram algorithm determines content quality entirely based on engagement. The content you post is always shown to accounts similar to those that interact with that content. This will cause you to move away from your target audience over time. So how does this happen? For example, having your reels go viral means that many people who are far from your target audience come to your page. Thus, your followers other than your target audience will not react to your next content, which will cause your interaction to decrease rapidly.

3. Take Advantage of Trends

One of the most important tips for your IG Reels is to pay attention to the trends. Adapting trends on your reels or using the popular soundtracks can surely enhance the discoverability of your reels, which will help boost your engagement accordingly. Pay attention to what’s happening on TikTok as trends take a little bit before they start apperaring on Instagram.

4. Include Close Captions

Statisctics show that 92% of audience watch video content without sound. So, adding close captions correctly to your reels will help you to attract more of your target audience. These captions will also be very helpful for deaf and disabled individuals.

5. Be Patient!

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