WHY DIGITAL STORYTELLING?
The first true story teller is, and will continue to be, the teller of fairytales. When ever good counsel was at a premium, the fairytale had it, and where the need was greatest, it said was near est.
Walter Benjamin
Why do people tell stories?
Stories that have had the power to bring people together since ancient times are the way we understand ourselves, others and the world.That’s why people tell stories all the time.Storytelling, which has been a part of human culture for thousands of years, is known as the art of conveying knowledge, experience and emotions.
Stories have the power to build relationships and develop empathy among groups of people.This art form, which has found its place in every culture and society, has a universal language; understood by everyone, regardless of language, religion or race.The stories spark imagination and passion and create a bond between the audience and the narrator by creating a sense of community.
From the first stories told by the fire to the posts shared in today’s digital world, storytelling has managed to preserve its value and impact.Whatever we aim, we need to be able to tell a compelling story that mobilize people.
In modern times, storytelling has taken on a broader meaning.It has appeared in different forms in the fields of film, music, written stories and advertisements.Today, with the transition to the digital age, we see many examples of storytelling in the online media environment. The purpose of storytelling is essentially the same in any form it takes: attracting the attention of the audience, establishing a bond with them and making an impact by evoking an emotion.
What is digital storytelling?
Today, stortelling still continues but with digital tools in a much more modern way.Despite the changes in communication tools and methods, it is seen that there is story and storytelling as an unchanging elements among people.
Digital storytelling, which is a multidisciplinary tool, can also be expressed as the production of the stories to be toldusing video, images, audio, music, and any other digital media.
Digital storytelling enables more dynamic and immersive storytelling experiences through the use of multimedia elements, animation and other interactive elements.It also allows for wider reach as digital stories can be easily shared and distributed online.
Some examples of digital storytelling:
- Websites with interactive stories
- Youtube stories
- Animated explainer videos
- Virtual reality experiences
- Podcasts
- Social media stories
- Interactive e-books
Why should brands tell stories?
In the past, information was valuable because it was difficult to access information. However, in the rapidly digitalizing world, ease of access to information and the increase in information sharing have caused people to be exposed to too many messages and reduced their attention span.
Have you ever thought that besides cost what influences your purchasing decisions? People always have a “feeling” that another brand is better than the others.A properly crafted, emotional, and skillfully told story is memorable and impresses. That’s why many brands today create stories for themselves.Your target audience will develop empathy for your brand to the extent that you can successfully convey your story.
On the other hand, people depend on their own ideas and thoughts.They do not want to give up their habits and ideas easily.Numerical data and mere facts are not enough to convince people.These concepts, which are evaluated within the framework of logic, encounter resistance in the minds of people.Whereas, stories create an intimate impression and stimulate our senses. The easiest way to appeal to emotion is stories.
Storytelling makes significant contributions to the permanence, retention and recall of the brand in such an environment where there is a confusion of information and people hardly give up on their habits.It allows brands to communicate their values, mission and vision in a memorable and relatable way.It can create a sense of authenticity and transparency that is becoming increasingly important to today’s audience.On the other hand, it helps brands differentiate themselves from their competitors and create a unique brand identity.
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